This website is part of the ECDC (European Centre for Disease Prevention and Control) network
The toolkit offers advice on how campaign organisers could engage with the general public to promote appropriate and responsible use of antibiotics. The toolkit contains template materials and some suggested key messages focusing on self-medication with antibiotics. The guidance note offers ideas for awareness raising activities, and suggested tactics for getting the messages across to the general public regarding prudent use of antibiotics, especially to people self-medicating with antibiotics.
The specific target audience of this toolkit material is the active population, defined as people in work, aged between 18 and 55 years old.
Key messages for the general public: Self-medication with antibiotics
Template letters to pharmacists and primary care prescribers