The aim of this toolkit developed by ECDC in 2007 is to assist public health authorities in the Member States in devising communication campaigns to help tackle seasonal influenza. The toolkit offers advice on how to develop such campaigns and includes prototype materials with information on seasonal influenza and key messages to encourage the adoption of good hygiene practices. The ECDC toolkit is intended as a support to those countries that have not yet developed campaigns, but would like to do so, and as a complement to national initiatives already underway.
The toolkit and the prototype products are provided for information purposes only and should not be interpreted as official advice from ECDC. The intention is not to replace what Member States have already done in terms of national campaigns. It is also not intended as formal guidance to Member States. The prototype materials included in the toolkit provide initial ideas and can be adapted by the Member States according to national health communication needs and contexts.
The toolkit comprises of the following materials:
ECDC Influenza Communication Toolkit Guidance
Prototype Products
Factsheet
Brochure for adults
Poster aimed at adults
Information card aimed at children
Poster aimed at children
Games for children
The full Influenza Communication Toolkit with all the prototype documents and the layout files is available for public health authorities in Member States.
For further information on the toolkit, please contact the ECDC Public Health Development Section – Communication Knowledge Group: info@ecdc.europa.eu.