Vaccination to prevent disease is commonplace in Europe today. Certain diseases have already been eradicated by rigorous vaccination campaigns, while others are hoped to be eliminated soon, such as measles and congenital rubella. Yet challenges remain. New vaccines that are being developed against existing diseases such as infections with human papillomavirus and may be developed against newly emerging diseases in the future, need to be monitored and evaluated.
Some vaccines are still underutilised. Although vaccination has become increasingly safe and effective, one of the major challenges we face is opposition in the population against immunisation. We may have become too used to the benefits of vaccination, some diseases now being so rare that we do not even remember how devastating their consequences can be. Immunisation programmes are threatened by insufficient information, by unsubstantiated rumours about adverse effects, or by groups that, for religious or other reasons, are opposed to vaccination. Communication of the correct scientific facts it is therefore important to enable both policy makers and the public to make an informed choice.
Communication toolkit on immunisation
This ECDC communication toolkit aims to support EU/EEA countries in their communication initiatives to increase immunisation uptake, in particular childhood vaccination. It provides template materials that health authorities can adapt to develop their own communication initiatives, in line with national, regional or local strategies and needs
Communication guides on immunisation
Let's talk about protection: A communication guide on childhood vaccination
Let's talk about hesitancy: Helps identifies ways to enhance people’s confidence in vaccination
Translation is not enough: A five-step cultural adaptation of health communication materials
Measles and rubella elimination: Communicating the importance of vaccination
Technical document: Conducting health communication activities on MMR vaccination
Communication on immunisation - building trust
Research - communication on immunisation
Communication tools: Infographics and videos