In response to the negative impact of ‘immunisation hesitancy,’ on population uptake of routine immunisation, a substantial body of evaluated communication activity promoting nationally indicated routine immunisation has been published.
Today, ECDC has published a systematic literature review, conducted by the Institute of Social Marketing at the University of Stirling on the effectiveness of European promotional communications around national immunisation promotional activities, and policy and strategy recommendations that can be taken from them. These include:
- more communications that support population-scale behaviour
- greater immunisation advocacy
- information provision
- further education and training.
Read the full 'Systematic literature review of the evidence for effective national immunisation schedule promotional communications'