HIV infection remains a major public health concern in EU/EEA countries, with approximately 30 000new infections reported each year. In contrast, the overall number of AIDS cases has continued tosteadily decline thanks to the growing use of effective antiretroviral treatment.

An ECDC guide to effective use of digital platforms for HIV prevention

This ECDC series provides comprehensive guides to the effective use of digital platforms for STI/HIV prevention among MSM in the EU/EEA.

An ECDC guide to effective use of digial platforms for HIV prevention

Smartphones have revolutionised many aspects of our lives, and the way men who have sex with men (MSM) arrange sexual encounters has drastically changed.

An ECDC guide to effective use of digial platforms for HIV prevention

Using YouTube for HIV prevention offers global access to MSM and provides a unique opportunity to reach people who may not be reachable through more traditional social media platforms.

Google AdWords is one of the most established digital advertising platforms in the world, and is used by organisations of many different sizes to achieve their marketing goals. This module will outline the opportunities that Google AdWords provides for HIV prevention.