Meeting report: Understanding the behavioural aspects and the role of health communication in mitigating the impact of seasonal influenza
The meeting report covers health communication strategies that could be undertaken to better promote influenza prevention measures and the healthcare professionals’ role in the uptake of seasonal influenza vaccination.
Literature review on health information-seeking behaviour on the web: a health consumer and health professional perspective
The purpose of this literature review is to provide an overview of online health information-seeking behaviour by adults from the perspective of both the health consumer and the health professional. One of the more surprising findings of the literature review is that 80 percent of physicians reported that patients presented printed internet-sourced health information at visits – a challenge to the traditional doctor–patient relationship.
A literature review of trust and reputation management in communicable disease public health
For public health organisations involved in communicable disease control, trust and reputation management is vital. In the event of a disease outbreak these organisations need to be seen as a credible source and must communicate messages to calm public fears. Yet to date there has been little focus on this issue within health communication.
Communication on immunisation – building trust
With an emphasis on the concepts of trust and transparency, this guide has been developed to assist those involved in planning and implementing health communication activities to promote immunisation.
Communication toolkit on antibiotic use: How to promote prudent antibiotic use aimed at general public
The toolkit offers template materials and advice on how campaign organisers could engage with the general public so as to promote appropriate and responsible use of antibiotics.
Communication toolkit on antibiotic use: How to promote prudent antibiotic use aimed at primary care prescribers
The toolkit contains template materials and some suggested key messages for health professionals, ideas for awareness raising activities, and suggested tactics for getting the messages across to both primary care providers and patients regarding prudent use of antibiotics.
Communication toolkit on antibiotic use: How to promote prudent antibiotic use with focus on self-medication with antibiotics
The toolkit contains template materials and some suggested key messages focusing on self-medication with antibiotics, ideas for awareness raising activities, and suggested tactics for getting the messages across to the general public regarding prudent use of antibiotics, especially to people self-medicating with antibiotics.
Communication toolkit on antibiotic use: How to use social media to promote prudent antibiotic use
This guidance document is based on research of social media activity related to antibiotic use at EU level, as well as on a survey of the social media activities of EAAD partner organisations, mostly EU umbrella organisations of patients and health professionals. Following the research and the survey, we have proposed social media activities that could be undertaken as part of national prudent antibiotic use campaigns. The proposed activities are presented in three sections that are targeting the general public, primary care prescribers and hospital prescribers.
A rapid evidence review of interventions for improving health literacy
This report presents the outcomes of a rapid review of the evidence on the effectiveness of interventions to improve health literacy, with a specific focus on communicable diseases and interventions for disadvantaged populations within the European context.