Communication toolkits

Communication toolkits are easily adaptable. They contain practical template materials (text, layouts, images, etc.), suggested key messages for specific priority audiences and ideas for awareness-raising activities on prevention and control of communicable diseases. Toolkit materials can be used as a whole or taken in parts, to fit national strategies and needs.

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Communication toolkit on antibiotic use: How to promote prudent antibiotic use aimed at general public

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The toolkit offers template materials and advice on how campaign organisers could engage with the general public so as to promote appropriate and responsible use of antibiotics.

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Communication toolkit on antibiotic use: How to promote prudent antibiotic use aimed at primary care prescribers

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The toolkit contains template materials and some suggested key messages for health professionals, ideas for awareness raising activities, and suggested tactics for getting the messages across to both primary care providers and patients regarding prudent use of antibiotics.

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Communication toolkit on antibiotic use: How to promote prudent antibiotic use with focus on self-medication with antibiotics

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The toolkit contains template materials and some suggested key messages focusing on self-medication with antibiotics, ideas for awareness raising activities, and suggested tactics for getting the messages across to the general public regarding prudent use of antibiotics, especially to people self-medicating with antibiotics.

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Communication toolkit on antibiotic use: How to use social media to promote prudent antibiotic use

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This guidance document is based on research of social media activity related to antibiotic use at EU level, as well as on a survey of the social media activities of EAAD partner organisations, mostly EU umbrella organisations of patients and health professionals. Following the research and the survey, we have proposed social media activities that could be undertaken as part of national prudent antibiotic use campaigns. The proposed activities are presented in three sections that are targeting the general public, primary care prescribers and hospital prescribers.

Publication

Communication toolkit on chikungunya: How to prevent and control chikungunya

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Following an outbreak of chikungunya in the area of Ravenna, Italy in Summer 2007 and the increasing presence of Aedes albopictus mosquitoes in Europe, ECDC has prepared a Chikungunya Communications Toolkit. It provides template materials containing background information and practical advice on chikungunya prevention and control and is targeting the general public, travellers and health practitioners.

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Communication toolkit on gastrointestinal diseases: How to support infection prevention in schools

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This toolkit aims to support infection prevention in schools, with a focus on gastrointestinal diseases, by assisting EU/EEA countries in their communication initiatives for disease prevention in school settings.

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Communication toolkit on immunisation: How to increase immunisation uptake

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This ECDC communication toolkit aims to support EU/EEA countries in their communication initiatives to increase immunisation uptake, in particular childhood vaccination. It provides template materials that health authorities can adapt to develop their own communication initiatives, in line with national, regional or local strategies and needs.

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Communication toolkit on tick-borne diseases and preventive measures

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This toolkit aims to assist EU Member States in devising communication activities to raise awareness about the health threats related to ticks, as well as promoting preventive measures to reduce the risk of developing tick-borne diseases. The toolkit targets children, travellers, the general public, and health practitioners.

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Influenza communication guide: How to increase influenza vaccination uptake and promote preventive measures to limit its spread

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The influenza vaccination communication guide provide advice, guidance and campaign materials to support national influenza vaccination campaigns with the purpose of increasing the influenza vaccination uptake in the EU Member States.