Effective use of digital platforms for HIV prevention among men who have sex with men in the European Union/European Economic Area: An introduction to the ECDC guides

technical guidance
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European Centre for Disease Prevention and Control. Effective use of digital platforms for HIV prevention among men who have sex with men in the European Union/European Economic Area − An introduction to the ECDC guides. Stockholm: ECDC; 2017.

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Online and digital/social media are increasingly important communication channels for reaching audiences in a targeted and cost-effective manner.

Executive summary

Gay and bisexual men have long been early adopters of technology and the use of the technology by gay and bisexual men, and other men who have sex with men (MSM) has often been the subject of research. However, many HIV organisations lack the experience and knowledge needed to use online and digital/social media effectively for STI/HIV prevention.

This ECDC series provides comprehensive guides to the effective use of digital platforms for STI/HIV prevention among MSM in the EU/EEA. The guides, created in collaboration with the Terrence Higgins Trust (THT) and STI AIDS Netherlands (SANL), incorporate the expertise of stakeholders from EU/EEA Member States, scientific literature relating to social media and digital platforms, commercial sector best practice and engagement with the platform companies themselves.