Let’s talk about hesitancy: enhancing confidence in vaccination and uptake
This guide provides practical evidence-based and peer-reviewed advice for public health programme managers and communicators involved with immunisation services. It identifies ways to enhance people’s confidence in vaccination and addresses common issues which underlie vaccination hesitancy. The guide serves as a supplement to the ECDC guide Let’s talk about protection, which focuses on strengthening the capacities of healthcare providers to better address concerns about vaccination and tackle obstacles to vaccination uptake.
Communication toolkit on immunisation: How to increase immunisation uptake
This ECDC communication toolkit aims to support EU/EEA countries in their communication initiatives to increase immunisation uptake, in particular childhood vaccination. It provides template materials that health authorities can adapt to develop their own communication initiatives, in line with national, regional or local strategies and needs.
See all ECDC updates on vaccine hesitancy
Low uptake of seasonal influenza vaccination in Europe may jeopardise capacity to protect people in next pandemic
E-learning course: Influenza vaccination among health care workers - assess and communicate to improve uptake
Addressing vaccine hesitancy in challenging times: ECDC workshop at European Health Forum Gastein 2017
Related public health areas
Immunisation and vaccines
Vaccines represent one of the most effective and cost-saving public health intervention.Read more
Vaccine hesitancy refers to delay in acceptance or refusal of vaccines despite availability of vaccination services. Vaccine hesitancy is complex and context specific varying across time, place and vaccines. It includes factors such as complacency, convenience and confidence.Read more
The proportion of the EU population who receive the recommended vaccine against diseases.Read more