Social media strategy development – A guide to using social media for public health communication

Strategy Technical guidance Guide
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European Centre for Disease Prevention and Control. Social media strategy development – A guide to using social media for public health communication. Stockholm: ECDC; 2016.

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​This guide provides public health organisations with a practical approach to integrate social media into their overall communication activities. It focuses on identifying effective ways to use social media to enhance crisis, risk and corporate communication with regard to communicable disease prevention and control.