Use of Facebook for HIV prevention among men who have sex with men in the European Union/European Economic Area

technical guidance
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European Centre for Disease Prevention and Control. Use of Facebook for HIV prevention among men who have sex with men in the European Union/European Economic Area – An ECDC guide to the effective use of digital platforms for HIV prevention. Stockholm: ECDC; 2017.

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With 1.23 billion active users, Facebook is one of the cheapest and most efficient platforms for HIV prevention, but it is also one of the most competitive. This means that having an understanding of how to best optimise content and target key MSM populations is crucial to the success of any organic or monetised Facebook campaign. This module outlines the opportunities Facebook provides for HIV prevention.