Use of Google AdWords for HIV prevention among men who have sex with men in the European Union/European Economic Area

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European Centre for Disease Prevention and Control. Use of Google AdWords for HIV prevention among men who have sex with men in the European Union/European Economic Area – An ECDC guide to effective use of digital platforms for HIV prevention. Stockholm: ECDC; 2017.

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Google AdWords is one of the most established digital advertising platforms in the world, and is used by organisations of many different sizes to achieve their marketing goals. The platform is popular due to the support Google provides and the fact that it can be adapted to budgets of any size and is suitable for people with varying experience of digital advertising. This module will outline the opportunities that Google AdWords provides for HIV prevention.