Use of YouTube for HIV prevention among men who have sex with men in the European Union/European Economic Area

technical guidance
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European Centre for Disease Prevention and Control. Use of YouTube for HIV prevention among men who have sex with men in the European Union/European Economic Area - An ECDC guide to effective use of digital platforms for HIV prevention. Stockholm: ECDC; 2017.

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With over a billion active users, YouTube is the second largest search engine in the world, reaching more 18 to 49-year-olds than any cable network in the US. Using YouTube for HIV prevention offers global access to MSM and provides a unique opportunity to reach people who may not be reachable through more traditional social media platforms.