European Antibiotic Awareness Day (EAAD) 2023
European Antibiotic Awareness Day (EAAD) is a European health initiative coordinated by ECDC. It provides a platform and support for national campaigns on the prudent use of antibiotics in the EU/EEA and take place each year across Europe on 18 November. EAAD is organised in partnership with the World AMR Awareness Week, organised annually by the World Health Organization from 18 to 24 November.
This year’s focus will be on the targets established in the recently adopted Council Recommendation on stepping up EU actions to combat antimicrobial resistance in a One Health approach. The targets, which are concrete and measurable, are an effective way to monitor progress and achieve goals related to the prevention and reduction of antimicrobial resistance up to 2030.
Digital campaign
ECDC will continue collaborating with social media influencers in EU/EEA countries – the influencers produce content about antimicrobial resistance, prudent use of antibiotics and EAAD overall. They will share the content between 18 and 24 November in their national languages. This year, ECDC will release an AMR brief and the latest data as a scrollytelling format, making the information more accessible and interesting for a wide audience range.
Just as in 2022, an interactive map will be published on the EAAD website, showcasing national resources and the social media ambassadors in each country, as well as the latest data on antimicrobial resistance and antimicrobial consumption in the EU/EEA.
View the full campaign
Digital events
EAAD 2023 will kick off with a press conference on 17 November, from 10:00 to 11:00 CET, when the latest data on antimicrobial resistance and antimicrobial consumption in the EU/EEA will be released. The speakers during the press conference include:
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Andrea Ammon, ECDC Director
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Roser Domenech Amado, Director ‘One Health’, DG Health and Food Safety, European Commission
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Dominique Monnet, ECDC, Head of Section Antimicrobial Resistance and Healthcare-Associated Infections.
Journalists can register here: https://bit.ly/3saefcN
EAAD will also be marked with a digital event, taking place on 20 November, from 13:00 to 16:00 CET. This event will consist of high-level keynote addresses from the European Commission, ECDC, the European Medicines Agency, the European Food Safety Authority, and the Organisation for Economic Co-operation and Development.
This will be followed by interventions from country representatives from Sweden and Spain, and Belgium, who will discuss their countries’ roles in addressing antimicrobial resistance as part of the presidency of the Council of the European Union.
The event is free of charge and open to the general public. Registration is open here: https://bit.ly/46IhA1H
Get involved on social media
Hashtags around the campaign
Joint the online discussion using #EAAD and #AntimicrobialResistance.These hashtags are used across countries, in different languages and by a wide number of partners and stakeholders. Use them and highlight your own content on or around EAAD!
Global X Storm
Organisations from around the globe will share the same message about #AntibioticResistance and #WAAW on 16 November through the social media platform X, to raise awareness about this issue and about what can be done to prevent it together. More information will be provided soon, and everyone is invited to share the same message, at the same time, with the same hashtag on this day.
Get the latest data
On 17 November, ECDC will publish surveillance data on antimicrobial resistance and antimicrobial consumption in the EU/EEA based on the latest (2022) data. See last year's reports and campaign materials on the EAAD 2022 launch page.
