Utilising social media to support HIV/STI prevention: evidence to inform a handbook for public health programme managers
This report describes and analyses the social media space and the opportunities it presents for programmes to prevent HIV and other sexually transmitted infections among youth across Europe. Part 1 consists of a ‘netnographic’ analysis of sexual health content on social media, outlining the social media platforms studied, methods used, findings, and discussion. Part 2 reports the methods and findings of in-depth interviews conducted with young people in Europe, and summarises emerging recommendations. Part 3 then identifies some promising approaches to the use of selected media and gamification, as well as other approaches that may be available to health programmes.
Utilising social media for HIV/STI prevention programmes among young people
A handbook for public health programme managers working on STI/HIV prevention programmes for young people aged 15–24 years in EU/EEA countries.Read more
Understanding the impact of smartphone applications on STI/HIV prevention among men who have sex with men in the EU/EEA
Scientific literature appears largely unable to show direct causality between internet use and STI trends. This report attempts to provide an overview of current research and apply the conclusions to the epidemiological situation in the EU/EEA.Read more
Translation is not enough: cultural adaptation of health communication materials
This guide introduces a five-step, stakeholder-based approach to adapting health communication materials. It describes how countries can take any health communication material and create adapted products which reflect national or local realities, needs and assets without losing the scientific correctness, core concepts and messages of the original version.Read more