Utilising social media to support HIV/STI prevention: evidence to inform a handbook for public health programme managers

technical report
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Suggested citation: European Centre for Disease Prevention and Control. Utilising social media to support HIV/STI prevention: evidence to inform a handbook for public health programme managers. Stockholm: ECDC; 2017. 

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This report describes and analyses the social media space and the opportunities it presents for programmes to prevent HIV and other sexually transmitted infections among youth across Europe. Part 1 consists of a ‘netnographic’ analysis of sexual health content on social media, outlining the social media platforms studied, methods used, findings, and discussion. Part 2 reports the methods and findings of in-depth interviews conducted with young people in Europe, and summarises emerging recommendations. Part 3 then identifies some promising approaches to the use of selected media and gamification, as well as other approaches that may be available to health programmes.