Media and social media monitoring (ECDC/2024/OP/0013-DIR/240207) - PIN

ECDC requires media and social media monitoring covering all EU/EEA countries, and possibly Switzerland, the United Kingdom, and the USA, as well as a number of main social media channels. An online database with almost real-time information including the media clippings should be made available to ECDC with access via log in. The database should provide dashboards for analysis of specific keywords or topics mentioned in connection with ECDC. The contractor should provide a daily review of ECDC’s mentions in media and the most significant mentions on social media (the latter preferably ranked according to the level of engagement). The daily review should include all mentions of ECDC in all EU/EEA languages, covering the widest possible number of outlets at national level, as well as a number of pan-European outlets. The daily review should include a translation of the title and the summary in English of each media clipping, the sentiment, the name of the journalist when available, and a link to the media output. ECDC requires quarterly and annual reports including a quantitative and qualitative analysis of the coverage during specific timeframes. The analysis should include aspects such as trends in topics, sources, sentiment analysis, peaks in coverage and reach. For social media, the quantitative and qualitative analysis should also include e.g. engagement and overall visibility of posts mentioning ECDC, top accounts, and reach, amongst others. These reports might also include the analysis of paid advertising results in traditional and social media. Furthermore, the contractor should provide thematic reports (max 4 per year) develop in the same way as the quarterly and annual reports and developed on a case-by-case basis and in agreement with ECDC. For all reports, the contractor might be tasked to monitor media at an international level beyond the EU/EEA and third countries included in the framework contract, should the need arise and as specified in a specific contract. The contractor must ensure that a contact point is available on ECDC’s working days to deal with editorial and/or technical issues and requests. If ECDC finds that e.g. important media items are missing or that the summaries or translations of the titles are wrong or misleading, the contractor will correct any issues within 24 hours without additional costs. In 2023 there were 8K clippings, in 2021 there were 24K and, in 2022 there were 56K, in 2018 there were 11K, in 2017 there were 8K. There is no data available for 2019. ECDC estimates that in the coming years, there will be at least 15K clippings per year, three quarters of which are from online media sources. All costs related to data acquisition from the clipping providers will be covered by the contractor.

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