Innovations in communication: the Internet and the psychology of vaccination decisionsArchived

​The paper provides a very interesting psychological insight behind the choice of refusing vaccination. It is also effectively argued that decisions against vaccination might not only be influenced by anti-vaccination information on the Internet, but also result from suboptimal risk communication. The Internet is increasingly used to provide decision aids online. One future goal might be to develop e-health decision aids that can help decision making using innovative and easily approachable social media systems.