Use of Twitter for HIV prevention among men who have sex with men in the European Union/European Economic Area

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European Centre for Disease Prevention and Control. Use of Twitter for HIV prevention among men who have sex with men in the European Union/European Economic Area – An ECDC guide to effective use of digital platforms for HIV prevention. Stockholm: ECDC; 2017. 

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With 313 million monthly active users, Twitter is the fourth largest social media platform after Facebook, YouTube and Instagram. Both organic and paid content thrive on Twitter and can be used together or independently as part of a successful social media strategy. This module will look at the opportunities Twitter provides for HIV prevention.